ABout us

LaRuche Fine European Foods is a Gourmet Seafood boutique for the quality and health conscious consumer. It is a franchise division of LaRuche Imports Inc., and exclusively features some of the world’s finest seafood products under the LARUCHE BRAND and THE QUEEN OF THE COAST® BRAND.

LaRuche Fine European Foods, Inc. is a Texas corporation established as an independent retail division of LaRuche Imports, Inc. LaRuche Imports, Inc. is a major importer and wholesale distributor of Specialty and Non-Specialty food products. Established as a Texas Corporation in1994, the company began its operation in Dallas, Texas as an importer of Norwegian Codfish (Stock fish).
Due to strong sales and revenue growth following our first year of operation, our founding President/CEO, Mr. Uche G. Kanu relocated our corporate offices to Houston, Texas, affording us closer proximity to the Port of Houston. Since then LaRuche Imports Inc. has grown to become the market leader in wholesale importation and distribution of Norwegian Codfish (Stock fish) in the United States. Our success is a result of the high level of confidence our customers have in the quality products we represent, as well as their satisfaction with our customer service that is second to none.
Most recently, we have further expanded our product line by adding THE QUEEN OF THE COAST® BRAND…The World’s Finest Seafood Product, consisting of the historically famous Portuguese Sardines, Tuna, and the exciting new Ready to Eat Tuna Salad Imported from Portugal. THE QUEEN OF THE COAST® BRAND allows us to reach beyond the specialty food market to the global seafood market.
THE QUEEN OF THE COAST® BRAND is manufactured by Ramirez & Ca. (Filhos), S.A., one of the largest and oldest seafood canneries in the world (established in 1853, www.Ramirez.pt). Our alliance with the Ramirez organization in the distribution of THE QUEEN OF THE COAST® BRAND underscores our commitment to providing our customers with quality products. THE QUEEN OF THE COAST® BRAND benefits from over 160 years history of success by Ramirez, and positions LaRuche Imports, Inc. to become a leader in the global seafood market. It was officially launched in the United States in the spring of 2005, primarily targeting quality and health conscious consumers.
At LaRuche Imports, our goal is to be the market leader in the canned, dried, and smoked seafood categories. To achieve this goal, we are committed to providing our customers premium quality products and services at competitive prices. Driven by that commitment, we established LaRuche Fine European Foods Inc. in November 2015 as an independent retail division that provides consumers a direct access to our products through franchised retail outlets. As franchisor, LaRuche Fine European Foods, Inc. is responsible for issuing franchises to qualified franchisees seeking to operate a retail business under the assumed name of LaRuche Fine European Foods Inc., and ensuring their compliance with the terms of our franchise program.
Our mission at LaRuche Fine European foods is to bring an expanded menu of gourmet seafood products and exceptional customer service directly to consumers by partnering with motivated entrepreneurs who desire financial success through franchising. Our franchised retail boutiques will feature a wide variety of canned European seafood products, including our famous LaRuche Brand and The Queen of The Coast Brand which our customers agree are simply the best seafood products on the market.

Our boutiques will also feature some other complimentary European and non-European food products that are desired by our target customers, such as Norwegian Stockfish, Icelandic Stockfish Bits, Dried (Smoked) Catfish, Salmon, etc
The first non-franchised/corporate-owned retail location of LaRuche Fine European Foods is located at 9898 SW Freeway, Suite A, Houston, TX 77074, and was opened in May, 2016. This retail store is a model for our franchise operation and will serve as a training center for employees and prospective franchisees.
We believe that our commitment to providing quality food products and services at competitive retail prices will lead to the financial success of our franchisees and the continued growth of our organization. We look forward to partnering with you to build the ‘next big thing’.

LaRuche Fine European Foods…Home of The World’s Finest Seafood products! – “Coming Soon” to your neighborhood.



The World’s Finest Seafood Products since 1853

Our partnership with the oldest cannery in the world has positioned us to offer exclusively a variety of premium, healthy and delicious European Seafood products that have stood the test of time.


A Tradition of Quality and Integrity since 1994

Quality products served on a bed of integrity and excellent customer service has earned us the loyalty of our customers since 1994.


Incredible Value

For the quality of products we offer, our prices are very affordable. Your pocket and your palate will be grateful.